Shopware TV Originals
{DEV}initely
At {DEV}initely Shopware, you can expect an illuminative spectrum of blazing topics all around ecommerce. We take you behind the scenes of Shopware and offer you exclusive insights into the world behind the code. Tech Detail, Company Insights, and Transparency are our categories. Here you’ll find varied and informative content, all wrapped up in a light and entertaining way by your host Niklas, who never fails to deliver even the most complex tech issues with a unique sense of humour.
Show overviewSpotlight
The spotlight is on you! Come with us into the universe of the brave and daring personalities who stand behind some of the most inspiring brands. Think you heard it all before? Think again! We won't bore you with the usual success stories. We're not talking money, fame and followers. Spotlight is about the visionaries who don't shy away from making the impossible possible. It's about daring to dream big and never giving up. We'll take you behind the scenes and show you the rough road from adversity to success and everything in between. From big players to aspiring startups. Spotlight is your chance to meet the people behind these brands as they open up in the most engaging, personal and authentic way.
Show overviewNew Kid in Town
What does it take for two young brothers from an unknown village in Germany to build a multi-million, globally successful tech company? For the founders of Shopware and their revolutionary open approach there’s no standing still. Get inside the brains of two pioneering visionaries and let Stefan and Sebastian Hamann take you on a journey. From the early days of entrepreneurship to the present moment and beyond – where courage, authenticity and innovation remain at their core, even through the most explosive times.
Show overviewShopware Community Day
See all seasonsS2:E1: SCD Keynote 2022
The passion and entrepreneurial vision of Sebastian Hamann, founder and co-CEO of Shopware, isn't just inspirational, it's contagious! Watch him together with Moritz Naczenski (director product discovery) and Daniel Nögel (director product engineering) kick off the SCD with a bang announcing Shopware Enterprise in the cloud!!
S2:E2: World Premiere: Open Commerce Talk with Ben Marks
Ben Marks, director global market development at Shopware, is a demonstrated leader in the field of open source strategy and ecosystems. And now he has his own talk show! Don't miss the lively world premiere of Open Commerce Talk at the SCD, together with Shopware founder and Co-CEO Stefan Hamann.
S2:E3: The Queen of the Palace: How to deal with fame
"The Queen of the Palace” made history when she became the first woman to beat a man at the PDC World Darts Championship. Watch Fallon Sherrock, professional darts player, demonstrate her unbelievable skill and talk about fame and mastery to Philip Brzezinski, Head of Media & Sports at PDC Europe.
S2:E4: How to build sustainable, meaningful communities for your business
Sara Clemens, senior advisor at Blackstone and former COO at Twitch, has helped leading companies build some of the most engaged online communities. In her illuminating SCD talk, she explains how communities can be your most powerful allies or your greatest critics. Learn how to build a healthy, thriving community for your business!
S2:E5: Spotlight interview with two successful "Love Brands"
Sustainability, innovation, and customer experience at the core: The startup KoRo is an online haven for foodies. Hertha BSC sells merchandise for its football fans. How different can their marketing strategies be? Not that different, actually. Let's talk about UX best practices with two successful love brands.
S2:E6: Get up close with basketball icon Dirk Nowitzki
Claire Oelkers, SCD inspiration stage host, talks to basketball-champion Dirk Nowitzki, who takes you behind the scenes of his fascinating career. But Dirk isn’t only a champion on the playing field, he’s also serious about making a difference off the court. How? Watch now!
S2:E7: Why digital sales rooms will change your business
Marcel Korzen, manager digital sales processes & projects for Tamaris – Wortmann Group, is responsible for large-scale B2B projects. He is actively involved in shaping and implementing the digitalization strategy for the corporate group. Watch his visionary outlook into the future of ecommerce.
S2:E8: AR, VR, 3D: Virtual commerce and the future of ecommerce
Every business can benefit from a clever use of the latest sales and marketing opportunities. Hans Elstner, CEO and founder of rooom, shows you the enormous potential of 3D product viewers, configurators, and virtual showrooms. Watch now. Get inspired!
S2:E9: More payment methods and more opportunities with PayPal Checkout
The new payment solution for Shopware merchants! Susanne Steinwart, senior partner growth manager at PayPal, talks about the advantages of PayPal Checkout for merchants and their customers, and how easy the switch is from PayPal Plus to PayPal Checkout.
S2:E10: How to make an impact with your shopping basket
Meet the charismatic Cathelijne Lania, founder and managing director of A Beautiful Story. As a social enterprise, the successful jewelry company has one clear goal: Positive impact! This is a story about sustainability, branding, engagement, and internationalization.
S2:E11: Shopware United
Why is having a community important and what are the benefits for customers, agencies, and technology partners working together in one global community? Learn how Shopware United supports and accelerates the growth of the international digital commerce community.
S2:E12: All you need to know about web performance
Filip Rakowski, co-founder and CTO at Vue Storefront, demonstrates that building efficient web applications doesn't need to be difficult. Find out what factors affect performance, how to measure it, and how to optimize the performance of web applications.
S2:E13: How to master fortune telling at Shopware
Want to know how product decisions are made at Shopware? Take a look inside Shopware’s product management system, the processes, and the people behind it. Dive deep into the heart of Shopware and find out how you can become part of this process.
S2:E14: Family Feud: The Shopware Edition
Take a break from serious tech talking and watch the hilarious SCD edition of this famous TV game show. Team Shopware against Team Community. Organized chaos at its best with tech stage presenter Niklas and some very interesting questions... Who's the winner? Let's find out!
S2:E15: What does this button do, actually?
Don’t we just love pressing buttons! But some of these buttons come at a price you don't want to pay. Stephan Pohl, lead frontend developer at KoRo, will show you how not to mess up a storefront update and how to prevent issues before you're pressing the update button.
S2:E16: Making online shopping more accessible
Saskia Bader – web developer, tech blogger, and speaker – tells you why online store accessibility is so important, and what tricks developers and merchants can apply to massively improve the overall UX in digital commerce.
{DEV}initely
E00: Showtime
Join the kick-off episode of {DEV}initely Shopware! Get to know your host, Niklas Dzösch, and find out what to expect in the coming videos. Niklas will take you on a journey through the many fascinating topics he’ll cover and provide further insights into the workings of Shopware. In this episode, you'll also find out what "technical appetisers" mean and why Niklas cuts vegetables in the kitchen... Curious? Let the show begin!
E01: Let's talk about Compiler Passes
Things get pleasantly technical in this first episode. Have you ever wondered how to hook into the build process of the Symfony Kernel? Or maybe you've never even heard of the Symfony Kernel? Well, then this is going to get really exciting! So what exactly is the Symfony Kernel? What can a custom compiler pass do, and when should you use it? Questions upon questions, and here you’ll find all the answers. Dive into the depths of Symfony with us and let your host Niklas introduce you to this wonderful topic in the most pleasant way.
E02: Myths and Facts about Shopware 5
Openness and transparency are not only essential to us, they are our DNA! That's why in this episode, we make room for transparency and address topics that really interest you. Today’s video is all about Shopware 5. Do we still care about Shopware 5? Are we keeping the system up-to-date? Will Shopware 5 be eventually discontinued? In this video, your host Niklas will bring you all the latest. You’ll also find out if it’s necessary to migrate to Shopware 6, and what to consider when doing so.
E03: How to get the right Support
Need a helping hand? Are you stuck somewhere and can't get any further? Then you've come to the right place! We'll let you take a look behind the curtains of Shopware and show you how to get support from us. Find out which questions may arise when working with Shopware. Discover how, when, and where you can get answers to your individual questions. Get up close with our comprehensive support system and speed up your own development. Sure, we’re an ecommerce company. But above all, we are people who support people!
E04: What's an App?
Make yourself comfortable and let's dive straight into the world of apps! Get ready to learn what an app-system based app in the context of Shopware is. Find out how to get started with apps, and why this might be the most beneficial way of extending Shopware. Your host Niklas not only explains why apps exist in the first place, but also why running your own server as an app backend gives you more freedom and more power as you could ever achieve with a traditional extension using the Shopware plugin system. Yes, this episode is pure and insightful app indulgence. Watch now!
E05: How to App?
There are some common pitfalls when developing apps, and this episode will tell you what they are and how to avoid them. Ryan is a young developer who can’t figure out why his app for Shopware isn’t working. Niklas walks Ryan step-by-step through the process. By the end of this episode, you'll no doubt have had some brightly shining lightbulb moments!
E06: WASM - Your new superpower
WebAssembly becomes your new superpower. In this episode, Niklas will take you on a slightly different journey through the world of code. Find out what Google Earth has to do with it and why WebAssembly won't replace JavaScript, but will improve your performance.
E07: From Ahaus with love
Shopware Community Day 2022 - The {DEV}initely Shopware team gives you a look behind the scenes. Niklas takes you behind the curtain of the spectacular e-commerce event and shows you what and who makes this event so special. Get inspired and be there live at SCD 2023!
E08.1: Through the night with Christian Dangl Part 1
Everything different - everything new. Except for the host. This time Niklas has a companion with him, takes a road trip through Münster and does it all at night. In this episode, Christian Dangl from dasistweb talks about the background of dockware, the first steps as a developer and a new, exciting project.
E08.2: Through the night with Christian Dangl Part 2
In the second part of the road trip interview, Christian Dangl takes you back to his beginnings with Shopware, but also his plans for the future. Also find out what advice he has for beginners, why you should use dockware and what surprise awaits Niklas at the end of the episode.
Spotlight
E1: The anti-conformist
"Profit does not come first. To become rich in experience does." Meet a snowboarding legend. Meet Peter Bauer! As the most successful German snowboarder, he won 84 world cup titles in total. But wait, what does this have to do with ecommerce? A lot, as you're about to find out! In this episode, we’re highlighting Peter's transition from pro-athlete to entrepreneur and manufacturer of state-of-the-art free ride equipment. Find out what sparked his pursuit for independence in the first place, and how his antipathy for the status quo and his drive for perfection play a major role in creating and successfully growing his own snowboarding brand Amplid. Travel with us to the stunning scenery of Peter's home base in the German Alps and get up close with an anti-conformist legend. A legend, who never stops moving.
E2: The Self-Reinventor
Almost a business fairytale, almost. It’s real and it’s rough but in the end, it’s utterly delicious! Find out how Piran Asci picked up KoRo when the business was practically done. How he took a 180 and turned the tables. Not afraid to draw outside the lines, KoRo never stops reinventing and shaking up the online food industry.
E3: The Optimiser
Football has the power to bring people together. And nobody knows that better than Samii Selant, Head of Digital Sales at Hertha BSC. Aside from the team's success, one thing has top priority for him: Creating outstanding fan experiences. Find out how he succeeds and why a modern ecommerce solution plays an important role.
E4: The Inspirer
Moritz Güttinger wants to inspire - not only his customers, but the entire industry. With high-quality espresso machines, produced by the Swiss company Zuriga in its own factory, as well as with a unique and sustainable business plan. His goal: To reach as many people as possible. How he succeeds? Find out more here.
E5: The Rethinker
Robert Rausch thinks in new ways - focused on the future. As CEO of Rausch Schokolade, he not only distributes excellent chocolate creations made from the finest cocoa, but also spreads knowledge about it. Why this is particularly close to his heart and how he managed the move beyond traditional sales at his Berlin chocolate house towards digitalization, find out here.
E6: The Challenger
As the seafood industry grows, so does the challenge of balancing fish prices and sustainability with rising customer expectations. Jeremy Grieve, CEO of The Fish Society - the first website dedicated to fish retailing in the UK - is facing this challenge. How he is mastering it by following the tradition of being different and innovative? Find out here.
New Kid in Town
E1: Living the Dream
“Humans are at the center of everything we do”. In this episode you’ll hear about the mind-blowing beginnings of Shopware. Two young entrepreneurial brothers juggling school and business. What were the critical milestones and risky decisions that allowed Shopware to grow at an almost impossible speed? How do they keep evolving, innovating and shaping the future of ecommerce – and yet always remaining unshakable in their vision of putting humans front and center? You’re about to find out!
E2: The Challenge
Flashback 2020: Shopware has just completed its new building, Shopware 6 is a resounding success, and the company is about to take off big time. And then? Corona. Lockdown. Social distancing. Home office. Gripping silence. At first, there was nothing but shock and disbelief for the founders of Shopware and their employees. But this wouldn't be Shopware if courage and responsiveness to change wasn't in their DNA. In this episode, find out how Shopware was adapting to rapidly changing market conditions and “the new normal”. What were the strategies that did not only keep the business alive but, in fact, flourishing?
E3: A Day in the Life
In the ever-evolving world of digital commerce, consumer behaviour is changing rapidly. This is an epic opportunity for brands to scale up and triumph, but if you’re not aware of what’s going on, you’ll be left behind. So what exactly is it that customers want and need? How has Corona been accelerating pre-existing market conditions? And what factors are quickly becoming the most important currency by which the true value of brands can be measured? Let’s ask! In this episode, you’ll not only meet industry experts outlining consumer trends, but also customers speaking from their heart and explaining what exactly they’re looking for when making purchase decisions.
E4: The World of Tomorrow
No, this isn’t a science fiction movie, but it could be! The future of ecommerce is being designed right now - it’s sleek, it’s sensuous, and it’s highly intelligent. Discover how Shopware is leveraging the power of community and redefining the standards of online shopping. How will customers interact with their favourite brands in the near future? What are the crucial features that'll set apart the exceptional from the bland average? And which tools will allow you to conduct your business in the most effective, most enjoyable way? There are no limits to the power of human imagination so please fasten your seatbelt. Because the one thing you can’t afford to do is stand still.
E5: New Horizons
He’s a superstar in the global ecommerce community. He could’ve chosen to work anywhere and with anyone. But he’s here, with two trailblazing brothers relentlessly chasing their dreams. Welcome to Shopware, Ben Marks! If you don’t know Ben, this episode is your chance to meet the icon. Shopware has been on the fast lane ever since its beginnings, but together with Ben Marks “the new kid in town” is now shaking up the international ecommerce scene, competing with the biggest global players, and growing beyond anything ever seen. But for the founders of Shopware this isn’t just about tech or business. It’s about the community, it’s about you. This story is about your freedom to innovate and grow. Let the journey begin!
E6: We the People
The numbers are going up. Shopware is growing. Fast! But the company is not betting on some new winning business move or offbeat strategy. Shopware is doing what it does best – focusing on people. Human interaction, open cooperation and a supportive community driven by passion, inspiration and innovation – these are the ingredients of Shopware's success story. This is the ecosystem flywheel. But who are the people that are making the ecosystem grow stronger and the wheel spin faster? How are all these ecommerce visionaries working together as one open community? In this episode, watch Stefan and Sebastian Hamann letting go of the steering wheel and handing the power over to the people. And then watch the ecosystem flywheel take off – big time!
Want to know what's coming next?
This is Shopware TV!
The infotainment platform for ecommerce enthusiast, where we offer you insights and inspiration from the Shopware universe and beyond.
New Kid in Town is your ticket to peak behind the curtains of Shopware: Two trailblazing brothers and their passion for ecommerce. It's about the dream, the vision, and the future. {DEV}initely Shopware is all about informative yet highly entertaining content for developers, where we're giving code a human face.
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